As we developed TikTok’s identity, they decided they needed a new tagline that captured their wholesome, lighthearted spirit. We launched the new tagline with an anthem film featuring a diverse cast and contextual OOH focusing on real-life feel-good moments that everyone could relate to.
TikTok Cast
As a fun way to prove TikTok’s love for their creators, keep a grass roots feel to the campaign, and leverage their influencers potential reach, we stuffed TikTok creators into this rare “polished content” campaign whenever we could.
